About True.

A passion for Cold.

It’s all about the equipment you choose.

True products are aimed at energy and environmentally conscious operators who are serious about food safety and quality, and understand that refrigeration equipment is a core investment of their business.

We are world leaders in commercial refrigeration built on a reputation that every True product must be able to maintain consistent, accurate and safe storage temperatures, even in the most demanding of foodservice environments.

Today, every serious operator has targets around sustainability, including energy management programmes to reduce wastage. By choosing the latest, most efficient equipment available, energy consumption can be considerably reduced.

Our Natural Refrigerant initiative aligns perfectly with operators focused on responsible environmental practices. True “HC” products provide comparatively quicker temperature recovery and significantly reduce energy consumption.

ALL True products are covered, as standard, by an industry-leading 5 Years Parts & Labour Warranty.

We provide premier customer service and after-sale support to our clients locally, for guaranteed peace of mind.

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Equipment supplied and actively supported in over 100 countries around the world.

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75 years of innovation

Quality since 1945

True’s story began in 1945 when Robert (Bob) J. Trulaske returned from WW II. One night while out a bar, Bob had the idea of using electric-powered refrigeration for commercial use. With the help of some family members, the first-ever commercial refrigeration units were born, right in the Trulaske backyard. Today, that same innovation and passion is carried out by Bob’s son, who is the current CEO of True Manufacturing.

From these humble beginnings, we’ve come a long way. True now supply refrigeration equipment to established and emerging chains across the globe.

With offices and facilities in the UK, Germany, Australia and South America, True products can be found in foodservice operations all around the world.

1945

Bob Trulaske and his family establish a refrigeration company in their St. Louis home.

1948

A 7Up salesman discovers a new way to merchandise pre-cooled beverages. 7Up places its first True roll-top cooler order, and the rest is history.

1954

True goes international, gaining a foothold in Central America and Caribbean markets.

1966

Coca-Cola® Company approves True equipment as True introduce Flat Top Bottle Coolers.

1972

True begins developing it's first commercial refrigeration equipment for the foodservice industry

1984-2000

As industry demands increase, so does True's production with the addition of 10,000m² of factory space every 2.5 years.

1985-1988

The first versions of enduring products like our upright freezers, undercounters and prep tables are launched, with patented designs and technology innovations only available from True.

2007

Far in advance of the Regulation, True was already testing and developing environmentally friendly refrigeration systems for the future.

2014

True establish a headquarters in Germany, to better serve our valued European customers.

2018-2019

True launch TCR & TGN, products specifically designed for Europe, which exceed current energy performance standards.

"The reason we’ve succeeded both locally and globally is because we provide much more than an outstadning range of products.

The products we supply to European customers are desgined to European standards. In fact we take a personalised approach to all worldwide markets where true is present."

- Steve Trulaske, 2nd Generation owner of True, a family company

Working with True

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Dedicated Customer Support

Our EMEA region operations are coordinated from our offices in Germany and England. We provide a local language service to all major markets throughout EMEA, supported by dedicated sales and support teams.

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Units Stocked

For customer convenience, we maintain a high-volume inventory of products centrally at facilities in the Netherlands and the UK.

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Equipment Delivery

We aim to dispatch and deliver to customer sites within 48 hours.

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Global Service Network

We maintain a network of service partners in all regions where our equipment is supplied, who are trained and assisted by our in-house team of Technical Service experts.

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Parts Stocked

In many cases, our service partners hold an inventory of spare parts themselves, in order to provide a first-time fix.

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Parts Delivery

Where replacement OEM parts are required, we hold a large local parts inventory, and ship to site on a ‘next day’ service, to minimise customer downtime.

Peace of mind.

All True Products supplied into mainland Europe and UK are covered, as standard, by an industry-leading 5 Years Parts & Labour Warranty.

We provide premier after-sale support, for guaranteed peace of mind. Our network of service partners in all regions where our equipment is supplied allows us to provide a faster, more local service, and minimise downtime for our clients.

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Service Quality Guaranteed.

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Trained personally by us.

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Continuous Development and Assessment.

Valued partnerships.

True supply refrigeration equipment to a wide range of operators, including established and emerging foodservice chains, global hotel groups, tech giants, and independent operators who recognise that quality refrigeration in an investment in the future of their business.

These clients choose to work with True, due to the quality of our products and the unrivalled scale of our support infrastructure.

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Reducing Energy Consumption

Building a better tomorrow

Today, every serious operator has targets around sustainability, including energy management programmes to reduce wastage across all sites.

By switching to the latest, most energy efficient equipment available, energy consumption can be considerably reduced, and profitability increased.

Striving to produce products with ever greater energy efficiency, True manufacture several of the most energy efficient commercial refrigeration products currently available on the market.

By working more closely, we can help you achieve targets to reduce energy consumption, save money, and supply you with a better, more reliable refrigeration products.

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Talk to us:

True is dedicated to serving the hospitality industry. Remaining steadfast in our mission to provide a wide range of American-made commercial refrigeration products that exceed industry quality standards at competitive prices.

Our role goes beyond helping operators keep their products fresh, we’re here to provide confidence, help you achieve sustainability, and create a fantastic experience for those who matter most, your customers.

We can assist you in developing refrigeration solutions which enhance your business. After all, it’s what we’ve been doing for the past 75 years.

Our team of cold storage experts are a resource and a partner available to you for discussing any requirement. Please get in touch to find out more about us and our products, we’d be more than happy to help.